Every event needs direction. we build yours.
Every event needs direction. we build yours.
Waypoint Event Planning delivers meaningful and well-executed events for leaders, organizations, and private brands worldwide. Through close collaboration and thoughtful event strategy, we handle the pressure so you can stay focused on your vision and the relationships that sustain it.
Waypoint Event Planning delivers meaningful and well-executed events for leaders, organizations, and private brands worldwide. Through close collaboration and thoughtful event strategy, we handle the pressure so you can stay focused on your vision and the relationships that sustain it.
Meet Koryn Cramer
Founder & Event Strategist
With over a decade of experience producing bespoke, high-impact events, I’m an event strategist dedicated to creating seamless experiences which engage audiences and drive results. Born in Michigan, I followed my passion west to San Diego State University, earning a degree in Hospitality and Tourism Management with a focus on Meetings and Events, and knew early on this was what I wanted to do.
After graduating, I spent six years in Washington, D.C., gaining invaluable experience and building the foundation for my career. Reaching New York City was always the goal, and moving here allowed me to fully pursue my passion for producing high-impact events.
I’ve worked for renowned organizations, including The Economist and The Economic Club of Washington, D.C., partnering with senior executives, policymakers, and global brands to deliver events which engage audiences and drive results.
I named Waypoint because it reflects both my passion for global events and the journey I’ve taken — moving across the country and building my career to create the business I’ve always dreamed of. Starting Waypoint wasn’t just about building a business; it’s about owning my work, reflecting my values, and delivering events that make a real impact.
San Diego State University, earning a degree in Hospitality and Tourism Management with a focus on Meetings and Events, and knew early on this was what I wanted to do.
After graduating, I spent six years in Washington, D.C., gaining invaluable experience and building the foundation for my career. Reaching New York City was always the goal, and moving here allowed me to fully pursue my passion for producing high-impact events.
I’ve worked for renowned organizations, including The Economist and The Economic Club of Washington, D.C., partnering with senior executives, policymakers, and global brands to deliver events which engage audiences and drive results.
I named Waypoint because it reflects both my passion for global events and the journey I’ve taken — moving across the country and building my career to create the business I’ve always dreamed of. Starting Waypoint wasn’t just about building a business; it’s about owning my work, reflecting my values, and delivering events that make a real impact.
With over a decade of experience producing bespoke, high-impact events, I’m an event strategist dedicated to creating seamless experiences which engage audiences and drive results. Born in Michigan, I followed my passion west to
Meet Koryn Cramer
Founder & Event Strategist
Event Strategy & Creative
Event Concept Development
Brand & Audience Engagement Strategy
Production & Logistics
Budget Planning
Vendor Sourcing
VIP & Security Coordination
Partnerships & Revenue
Sponsorship & Partnership Development
Measurement & Optimization
Post-Event Analytics & ROI Reporting
Waypoint offers a comprehensive suite of event planning and consulting services to help clients create impactful, results-driven experiences.
Event Strategy & Consulting:
Events & services
Events we plan:
Events & services
Waypoint offers a comprehensive suite of event planning and consulting services to help clients create impactful, results-driven experiences.
Events we plan:
Corporate Conferences & Summits
Brand Activations & Experiential Events
Product Launches
Networking Events & Galas
Corporate Retreats & Team-Building
Event Strategy & Management Consulting:
Don’t see your event type?
Event Strategy & Creative
Event Concept Development
Brand & Audience Engagement Strategy
Production & Logistics
Budget Planning
Vendor Sourcing
VIP & Security Coordination
Partnerships & Revenue
Sponsorship & Partnership Development
Measurement & Optimization
Post-Event Analytics & ROI Reporting
Don’t see your event type?
Corporate Conferences & Summits
Brand Activations & Experiential Events
Product Launches
Networking Events & Galas
Corporate Retreats & Team-Building
Notable Experience
Notable Experience
Global Event Leadership:
Managed 35+ high-profile events annually for The Economist across the U.S. and internationally, collectively overseeing a multimillion-dollar budget.
Produced and managed large-scale, multi-day financial conferences and awards programs for With Intelligence, directing budgets of up to $500K per event and logistics for 500+ attendees across multiple regions.
Led major trade show operations for the American Sportfishing Association, managing 15,000+ attendees and 500 exhibitors, experience that honed my precision in large scale logistics, vendor coordination, and on-site operations.
Managed 35+ high-profile events annually for The Economist across the U.S. and internationally, collectively overseeing a multimillion-dollar budget.
Produced and managed large-scale, multi-day financial conferences and awards programs for With Intelligence, directing budgets of up to $500K per event and logistics for 500+ attendees across multiple regions.
Led major trade show operations for the American Sportfishing Association, managing 15,000+ attendees and 500 exhibitors, experience that honed my precision in large scale logistics, vendor coordination, and on-site operations.
Global Event Leadership:
Executive Level Engagement:
Produced 200+ programs for The Economic Club of Washington, D.C., featuring prominent global leaders, policymakers, and Fortune 500 executives. Strengthened relationships and delivered measurable business outcomes.
Strategic Execution & Problem Solving:
Executive Level Engagement:
Produced 200+ programs for The Economic Club of Washington, D.C., featuring prominent global leaders, policymakers, and Fortune 500 executives. Strengthened relationships and delivered measurable business outcomes.
Client Partnership:
Recognized for a white glove approach with senior executives and celebrity speakers, ensuring seamless collaboration and flawless delivery under pressure.
Anticipates challenges before they escalate and maintains composure under pressure. Skilled at real time decision making, stakeholder alignment, and managing last-minute changes without disrupting event flow. Known for calm leadership and decisive action that protects timelines, budgets, and client confidence.
Strategy & Solutions:
Pioneered virtual, member-led forums at The Economic Club of Washington, D.C. during the pandemic - sustaining engagement among senior executives and global leaders when in person programs halted. The format became a lasting fixture of the Club’s programming, strengthening member retention and sponsor visibility.
Innovation & ROI:
Budget Optimization:
Practices true value engineering - identifying efficiencies which improve quality while maximizing ROI. Skilled in vendor negotiation, creative sourcing, and strategic cost analysis to deliver elevated experiences within budget. Achieved measurable savings across programs while improving impact and client satisfaction.
Anticipates challenges before they escalate and maintains composure under pressure. Skilled at real time decision making, stakeholder alignment, and managing last-minute changes without disrupting event flow. Known for calm leadership and decisive action that protects timelines, budgets, and client confidence.
Complex Program Management:
Led bi-coastal and hybrid events for C-suite audiences, managing 12+ vendors and integrating in-person and virtual components to ensure brand consistency and stakeholder alignment.
Pioneered virtual, member-led forums at The Economic Club of Washington, D.C. during the pandemic - sustaining engagement among senior executives and global leaders when in person programs halted. The format became a lasting fixture of the Club’s programming, strengthening member retention and sponsor visibility.
Budget Optimization:
Complex Programs:
Innovation & ROI:
Led bi-coastal and hybrid events for C-suite audiences, managing 12+ vendors and integrating in-person and virtual components to ensure brand consistency and stakeholder alignment.
Practices true value engineering - identifying efficiencies which improve quality while maximizing ROI. Skilled in vendor negotiation, creative sourcing, and strategic cost analysis to deliver elevated experiences within budget. Achieved measurable savings across programs while improving impact and client satisfaction.
Client Partnership:
Recognized for a white glove approach with senior executives and celebrity speakers, ensuring seamless collaboration and flawless delivery under pressure.